Hanover – the prime location
for your start-up
We have a lot to offer for start-ups
We are not only UNESCO City of Music and a location for global concerns and international trade and industry fairs, we also have a lot to offer for start-ups:
We drove out to the ‘Yachthafen Hannover’ – not to watch the boats sail by, but to visit two entrepreneurs who are working hard on the success of their recently founded enterprise 4Dmagic – Dynamic Entersalement GmbH & Co. KG – with a view of the water and a great deal of passion.
From professional musician to inventor
Some ideas are born when a wonderfully simple solution to an everyday problem comes to you in a flash. This certainly applies to Fidlock, a developer of magnetic-mechanical fasteners that can be conveniently opened with one hand, save time and score extra points for their high level of security.
The recipe for success: healthy and delicious ‘Fast Food’
Any one who says you need years of experience in the gastronomy segment to open your own shop selling healthy and delicious food, can learn a lesson from love.it.healthy. Here, regionally-sourced products meet fresh recipes – and the result is excellent food of all kinds.
The machine that comes to the components
A mobile machine tool increases efficiency in the production of large components. This offers enormous advantages in the automotive and aerospace industries and the mechanical engineering segment.
The production of large components often requires enormous investments in terms of both physical effort and capital. For processes such as drilling, milling or grinding, the component must be transported over long distances from one big and costly machine to the next. In some cases, the components can be very bulky and heavy, which makes logistics an expensive and time-consuming issue. Engineering scientists Dominik Brouwer, Thomas Krawczyk and Daniel Niederwestberg from the Institute of Production Engineering and Machine Tools at the manufacturing technology department of Hanover’s Leibniz University developed a solution that significantly reduces both costs and effort. Instead of moving the component from machine to machine, these versatile and smart machines move to where they are needed – a particularly interesting proposition for manufacturers in mechanical engineering and the automotive and aerospace segments.
We were wondering what’s been going on in Hanover’s e-Commerce segment. To find out, we decided to pay a visit to Connox in Hanover’s city centre – one of the market-leading online stores in the home design segment.
Founded in 2005 by Thilo Haas and Kristian Lenz in a former post office in Hanover, the hidden champion has a wide range of award-winning designer objects, design classics and other wonderful things for stylish home furnishing. Simply everything can be found here – from the little bird, a limited edition in gold leaf, to a designer pedal bin. For those of us who fall into a combination coma at the sight of so much creative input, Connox has set up its own home design blog as a source of ideas and inspiration. The 100-strong Connox team never falls short when it comes to having an eye for style. While some of its members constantly search the planet for the most desirable pieces the industry can offer, a dedicated crew of IT specialists continuously develops the store’s own software to ensure that the feel-good factor and joyful anticipation are always at the focus of the shopping experience. Today, the business is managed from the 4th floor of the new, 10-storey, Deloitte office development on Aegidientorplatz. Ultramodern offices with a view over the neverending flow of traffic on and around the ‘Aegi’ – as a symbol of the breathtaking speed of Internet based business. We really like it – what do you think?
Fotos: Daniel Kunzfeld Daniel Kunzfeld Photography
Barbecue 2.0: Perfectly grilled – by app control
Convenience, safety and mobility – and the deliciously smoky flavour so typical of barbecued foods: The benchmark was set high for the barbecue grills made by Grillson – but the outcome was crowned with success. The model they came up with was a world’s first – a barbecue grill with app control.
impressed not only with its exclusive design, but also featured a patented burner system that delivered top-class barbecue cuisine as if by magic. Then, after another four years, 2014 saw the premiere of the Bob Grillson Premium, the world’s first barbecue grill with app control. Its little brother, Leif Grillson, then followed in 2015. The 2017 barbecue season will see the Grillson family celebrating its next world premiere – a Grillson with wireless meat thermometer sensors as usually found only in high-end kitchen appliances – and app control, of course.
Mundus – the world of cupcakes, cream cakes and biscuits
Eghlima Kiaei has a masters degree in biomedicine. So you wouldn’t really expect her to have launched a start-up baking American-style cupcakes. But she was so taken by the little round cakes on a trip to America that she decided to turn her passion into a business.
Among her friends, Eghlima had already gained a reputation for baking wonderful things, and was often asked if she could bake to order for parties and special occasions. No sooner said than done – her passion became a commercial proposition: Thanks to her degree, she had an opportunity to take a course of further education offered by the Chamber of Commerce & Industry (IHK)to allow her to work as a confectioner without classic vocational qualification. Ever since, the colourful variety of personalised cupcakes and other sweet delights baked by her enterprise, mundus, has been supplying delectable highlights not only for private functions like weddings, but also for corporate events.
In the meantime, the three friends and product designers, Jonas Ette, Simon Kux and Timm Prigge, have been the brains behind Studio Dreimann in Hanover for the past four years. Their clean and functional design approach already earned the Good Design Award in 2012 and has been honoured twice with the Interior Innovation Award.
So it comes as no surprise that they have already worked for prominent domestic and international customers like Ligne Roset, Leucos, Ice-Watch, Carl Mertens and Koziol. The Ike swivel stool for Ligne Roset and the current model of the Ice Watch – in the meantime worn on the wrists of hundreds of thousands (!) of people – are among their best known design icons. The team, who have recently relocated to a brand new studio in the immediate vicinity of the Limmer Wasserstadt residential quarter currently under development, not only create their latest product design concepts for furniture, consumer products and industrial articles on their computers, but also do their own prototyping in the small workshop next door. We got to know three young entrepreneurs who are driven by a passion for exceptional design and stand out like a lighthouse in Hanover’s creative business scene.
Studio Dreimann Fotos: Daniel Kunzfeld Photography
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